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How To Get Rid of Fine Lines And Wrinkles: Botox vs Xeomin
With so many cosmetic treatments available today, it can be hard to make heads or tails of the various procedures offered. Have you ever wondered what the differences between Botox and Xeomin are? While they are very similar in their effects and duration, there are...
read moreIs Your Ortho A Middleman? SDC Might Think So
Smile Direct Club (SDC), a teledentistry business founded in 2014 by Alex Fenkell and Jordan Katzman, IPOed two weeks ago, September 12, for $1.35 billion. SDC utilizes a direct-to-consumer model in which orthodontic aligners are created from a 3D image of the...
read moreDental Marketing Tips To Get More Patients (Part 4) Reviews
All reviews are not created equal. Learn to make your reviews work for you: “62 percent of patients use online reviews as the first step to find a new doctor.” –Software Advice15. If reviews on social sites and search platforms were a currency, it would be...
read moreDental Marketing Tips To Get More Patients (Part 3) Social Media
Social Media IS NOT THE BE-ALL END-ALL TO YOUR MARKETING:9. Because of technology, you’re able to engage with customers and measure the success of your marketing campaigns. There is a lot of confusion around social media marketing. We are firm believers in...
read moreDental Marketing Tips To Get More Patients (Part 2) CRM
CRM programs are built to market for you, so make them market:“SMS text messages have an off-the-charts open rate of 98%.” -Mobile Marketing Watch5. If your practice is not on a decent CRM program, you need to get one ASAP. Besides the awesome patient...
read moreDental Marketing Tips To Get More Patients (Part 1) Patient Referrals
PATIENT REFERRALSUtilize and activate your current patient base:“40% to 60% of your current patients will refer at least one new patient a year, if you give them the right encouragement.” -DentistryiQ1. Your biggest marketing advantage has to come from...
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Estro Medical Marketing
Estro Medical Marketing has the medical marketing experience to help your practice generate new patients and reactivate good ones.
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