CRM programs are built to market for you, so make them market:
“SMS text messages have an off-the-charts open rate of 98%.” -Mobile Marketing Watch
5. If your practice is not on a decent CRM program, you need to get one ASAP. Besides the awesome patient management, a good CRM program can be a great marketing tool. Building on the first tip, the patient base can be activated with your CRM marketing tools.
6. Your primary marketing tool is text messaging. Text messages are highly effective; it beats out email, Facebook messages, and tweets. By setting up appointment reminders, e.g. scheduled visits and 6-month cleanings through text messages, it increases the number of appointments and decreases the chances of a patient no-show.
7. Your second most powerful tool is email marketing. Many CRM programs already have email marketing templates set up within the system. They are organized for holidays and bi-yearly appointment reminders. You can send emails to your patient base, marketing your product offerings, e.g. Invisalign, Zoom! and Botox.
8. Your third most powerful tool a CRM program can provide is review monitoring. Many dental CRM tools can provide up-to-date review monitoring on powerful sites such as Yelp, Google Places, ZocDoc, and many more. This will allow you to be on top of what your patients are saying about your practice.
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