Reviews

How do reviews impact your healthcare brand?

Reviews have become one of the most credible deciding factors for patients to make buying decisions. Online reviews or patient feedback about your healthcare services has an influential hold on the performance of your brand. Though all of us tend to go through all kind of reviews—pros and cons— before zeroing down a particular product, is it really important to earn those “starred reviews” for improved conversion rate? Let us analyze.

 

A survey by SearchEngineLand says that 72% of patients trust online reviews about physicians as they trust personal recommendations.

 

Ranking benefits:

Reviews come along with the benefits of onsite and off-site ranking benefits. Every review written on your website is credibility for the uniqueness of your website which helps in boosting your ranking on search engine results page (SERP). Also, positive reviews could be a rich source of answers to user queries. All this together provides an elevated visibility to your website, higher authority, and relevance.
Again, Google’s local algorithm fetches data from third-party directories as a whole for businesses rather than specific products or services. This way reviews on your website could impact customer considerations and improve your brand awareness on the whole.

Conversion rate:

Reviews both good and bad are proof of your website transparency. As long as your negative reviews do not outdo the positive ones, accommodating reviews definitely add value to your potential conversion rate, which is the percentage of visitors-turned-customers out of the total number of visitors who have visited your website. Reviews let customers understand your services better and help them in making informed decisions.

So encourage your visitors to leave behind a review about their experience to quantify your healthcare services.

DO YOU WANT TO DOUBLE YOUR PATIENT BASE?

What
we do?

Website

Does My Website Development Really Matter?

Your website is a critical communication channel which conveys your brand message to your target audience and helps your visitors gauge your services.

Pay Per Click

PPC campaigns for healthcare

PPC marketing will help you to identify credible visitors to your website. It basically works around generating more leads and creating brand awareness.

Local SEO

Is location-based SEO that important?

When was the last time you remember searching for a clinic in your locality? Your search phrase would have been similar to “clinic + near me,” right?

Reviews

How do reviews impact your healthcare brand?

Online reviews or patient feedback about your healthcare services has an influential hold on the performance of your brand.

Emails

Send relevant and personalized messages

According to Catalyst Healthcare Research, over 93% of adults prefer a doctor’s office that supports email communication.

Blogging

Can blogging make a difference?

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

Video

A video is said to humanize relationships

More than 3 million healthcare-related searches are being done on an average over YouTube every month. Making it a very important channel to connect across to patients.

Social Media

How is social media utilized in healthcare?

Social media has emerged as more than just a networking platform. With a great profile on social media, physicians are able to attract patients and build a sense of trust.

Reporting

Quantify your marketing efforts

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

New Jersey

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Westwood, NJ 07675

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Locations

National Digital Agency

About Us

Estro Medical Marketing

Estro Medical Marketing has the medical marketing experience to help your practice generate new patients and reactivate good ones.