Local SEO

Is location-based SEO that important?

When was the last time you remember searching for a clinic in your locality? Your search phrase would have been similar to “clinic + locality,” right? This is location-based SEO in a nutshell. You prefer to directly get the search results “nearby” rather comb through volumes of results and then find the nearest source to you.

Based on a study by Forbes, 95% of smartphone users used their device for local searches out of which 61% responded and 59% visited the location.

Thus being the impact, it is time we drill down further into the details.

MyBusiness account:

Location-based SEO begins with a MyBusiness account on Google. This is a free account set up wherein you could feed a list of relevant keywords for your healthcare services. This way you can control the search results which crop up for your business along with not allowing irrelevant content to be displayed.

Feeding NAP:

NAP is your name, address, and phone number which need to be necessarily provided during setting up the MyBusiness account. You will need to have a credible address and contact number as Google verifies this information through sources like Yellow pages and Yelp. After all, spam websites do not maintain all this valid information.

Setting up URLs:

This is yet another important aspect of location-based SEO. You will affirmatively need to maintain separate URLs and relevant content for different locations. Dumping all the information in your homepage could annoy your visitors. Google bots crawl location specific pages and tend to provide a higher ranking which are location-based optimized.

 

Your URLs could be of the format:

  • www.example.com/locations/location-a/services
  • www.example.com/locations/location-b/services

 

Location-based ads:

Healthcare information that is location-based attract patients than bulk messages. Sending location-specific ads helps in targeting a particular group of patients and hence improving customer experience.

DO YOU WANT TO DOUBLE YOUR PATIENT BASE?

What
we do?

Website

Does My Website Development Really Matter?

Your website is a critical communication channel which conveys your brand message to your target audience and helps your visitors gauge your services.

Pay Per Click

PPC campaigns for healthcare

PPC marketing will help you to identify credible visitors to your website. It basically works around generating more leads and creating brand awareness.

Local SEO

Is location-based SEO that important?

When was the last time you remember searching for a clinic in your locality? Your search phrase would have been similar to “clinic + near me,” right?

Reviews

How do reviews impact your healthcare brand?

Online reviews or patient feedback about your healthcare services has an influential hold on the performance of your brand.

Emails

Send relevant and personalized messages

According to Catalyst Healthcare Research, over 93% of adults prefer a doctor’s office that supports email communication.

Blogging

Can blogging make a difference?

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

Video

A video is said to humanize relationships

More than 3 million healthcare-related searches are being done on an average over YouTube every month. Making it a very important channel to connect across to patients.

Social Media

How is social media utilized in healthcare?

Social media has emerged as more than just a networking platform. With a great profile on social media, physicians are able to attract patients and build a sense of trust.

Reporting

Quantify your marketing efforts

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

New Jersey

Headquarters

263 Center Ave #3
Westwood, NJ 07675

+1 201-203-7033

Locations

National Digital Agency

About Us

Estro Medical Marketing

Estro Medical Marketing has the medical marketing experience to help your practice generate new patients and reactivate good ones.