A video is said to humanize clinical relationships

More than 3 million healthcare-related searches are being done on an average over YouTube every month. This is enough proof of video marketing emerging as a very important channel to connect across to patients. There is a common notion that doctor-patient interaction is always cold and mundane. Video marketing eases such situations and gives the patient a sneak peek of what to expect from a hospital visit. A video is said to humanize clinical relationships and helps the healthcare community to associate with their patients in a better way.

Here are a few ideas which can be incorporated in nurturing loyal relationships, build trust, and stand out from the crowd:

Testimonial videos:

Word of mouth is always the strongest way to earn trust. Testimonial videos from happy patients are a great source to reap confidence and express important information to the patient community. Research shows that nearly 31% of patients who view a testimonial video make a positive decision.

Welcome videos:

Every patient feels anxious to know more about the hospital and people going to treat them. This anxiety factor could be ridden by providing welcome videos on the hospital website. It could include details about physicians and general procedures of the hospital.

Profile videos:

Each patient expects the best doctor & treatment. Placing profile videos on websites will give patients an array of choices to choose from. This elevates their comfort level as they are well aware of the doctor’s profile and what they can expect from their physician.

Ailment-related videos:

Though providing live videos about procedures is not feasible, general information about pain management, what to expect during procedures, and dos and don’ts could be a great source of knowledge for common people. Such packed visual information would definitely impact your target audience in a better way.