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PPC.

Patient

We’re an award-winning medical marketing agency specializing in patient acquisition strategies. Our team offers tailored services to enhance your medical practice’s online presence and drive patient growth.






PPC.
Patient

We’re an award-winning medical marketing agency specializing in patient acquisition strategies. Our team offers tailored services to enhance your medical practice’s online presence and drive patient growth.

How should you be managing your PPC campaigns for healthcare?

 

PPC marketing will help you to identify credible visitors to your website. Customers who have actually clicked on your website ads and stepped ahead in the sales funnel, traffic attracted to your website through marketing content, and much more of analytical data can be obtained through PPC campaigning. It basically works around generating more leads, creating brand awareness, compulsive resources and so on.

 

Your PPC campaigns will need continuous updates and analysis with regard to:

 

  • Keywords: exhaustively research on best-suited keywords by adding and deleting the most relevant keywords in the campaign.
  • Negative keywords: adding negative keywords will decrease the expenditure and enhance the relevancy of your campaigns.
  • Splitting ad groups: splitting ad groups based on similar keywords will help improve its relevancy, the click-through rate (CTR), and the ultimate quality score. This will also add on to focusing on a specific group of audience and create channelized landing pages.
  • Update landing pages: landing pages without an effective call-to-action (CTA) do not add any value. A strong CTA with content that aligns to specific search queries backs conversion rates.
  • Slicing off unwanted keywords: the thumb rule is to provide 200 impressions for particular keywords. If the CTR received is found to be less than 1%, it is recommended to delete that keyword.

 

PPC campaigns need constant monitoring of conversion rates and modifications if required. The key performance indicators include:

 

  • The overall quality score
  • Ad optimization
  • The rate of impression shares
  • The average click-through rate
  • The inclusion of negative keywords

DO YOU WANT TO DOUBLE YOUR PATIENT BASE?

What
we do?

Medical Websites

Does My Medical Website Matter?

Your website is a critical communication channel which conveys your brand message to your target audience and helps your visitors gauge your services.

Google Ads

PPC campaigns for Doctors

PPC marketing will help you to identify credible visitors to your website. It basically works around generating more leads and creating brand awareness.

Medical SEO

Is SEO that important?

When was the last time you remember searching for a clinic in your local area? Your search phrase would have been similar to “clinic + near me,” right?

Google Reviews

How do reviews impact your medical office?

Online reviews or patient feedback about your medical office has an influential hold on the performance of your brand.

Emails

Send relevant and personalized messages

According to Catalyst Healthcare Research, over 93% of adults prefer a doctor’s office that supports email communication.

Medical Blogging

Can blogging make a difference?

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

Medical Video

A video is said to humanize relationships

More than 3 million healthcare-related searches are being done on an average over YouTube every month.

Social Media

social media for doctors

With a great profile on social media, physicians are able to attract patients and build a sense of trust.

Advertising

TV, OTT, EDDM, and Billboard

With our traditional advertising services, including TV, OTT, EDDM, and billboard advertising, we can help you expand your reach.

Lead Generation

Targeted Audience Engagement

We are dedicated to helping medical practices generate high-quality leads and achieve sustainable growth in the healthcare industry.

Reporting

Quantify your marketing efforts

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

New Jersey

Headquarters

263 Center Ave #3
Westwood, NJ 07675

+1 201-203-7033

Locations

National Digital Agency

About Us

Estro Medical Marketing

Estro Medical Marketing develops medical websites and medical marketing services for doctors. The medical marketing services offered are digital marketing, traditional marketing, traditional advertising, commercials, and out-of-home advertising.

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