by Estro Medical Author | Oct 13, 2019 | aesthetics
With so many cosmetic treatments available today, it can be hard to make heads or tails of the various procedures offered. Have you ever wondered what the differences between Botox and Xeomin are? While they are very similar in their effects and duration, there are...
by Estro Medical Author | Sep 26, 2019 | News
Smile Direct Club (SDC), a teledentistry business founded in 2014 by Alex Fenkell and Jordan Katzman, IPOed two weeks ago, September 12, for $1.35 billion. SDC utilizes a direct-to-consumer model in which orthodontic aligners are created from a 3D image of the...
by Estro Medical Author | Jan 19, 2019 | Dental Marketing
All reviews are not created equal. Learn to make your reviews work for you: “62 percent of patients use online reviews as the first step to find a new doctor.” –Software Advice15. If reviews on social sites and search platforms were a currency, it would be considered...
by Estro Medical Author | Dec 28, 2018 | Dental Marketing
Social Media IS NOT THE BE-ALL END-ALL TO YOUR MARKETING:9. Because of technology, you’re able to engage with customers and measure the success of your marketing campaigns. There is a lot of confusion around social media marketing. We are firm believers in utilizing a...
by Estro Medical Author | Dec 28, 2018 | Dental Marketing
CRM programs are built to market for you, so make them market:“SMS text messages have an off-the-charts open rate of 98%.” -Mobile Marketing Watch5. If your practice is not on a decent CRM program, you need to get one ASAP. Besides the awesome patient management, a...
