How do Google reviews impact your medical office?

Reviews have become one of the most credible deciding factors for patients to make buying decisions. Online reviews or patient feedback about your healthcare services has an influential hold on the performance of your brand. Though all of us tend to go through all kind of reviews—pros and cons— before zeroing down a particular product, is it really important to earn those “starred reviews” for improved conversion rate? Let us analyze.

A survey by SearchEngineLand says that 72% of patients trust online reviews about physicians as they trust personal recommendations.

Ranking benefits:

Reviews come along with the benefits of onsite and off-site ranking benefits. Every review written on your website is credibility for the uniqueness of your website which helps in boosting your ranking on search engine results page (SERP). Also, positive reviews could be a rich source of answers to user queries. All this together provides an elevated visibility to your website, higher authority, and relevance.
Again, Google’s local algorithm fetches data from third-party directories as a whole for businesses rather than specific products or services. This way reviews on your website could impact customer considerations and improve your brand awareness on the whole.

Conversion rate:

Reviews both good and bad are proof of your website transparency. As long as your negative reviews do not outdo the positive ones, accommodating reviews definitely add value to your potential conversion rate, which is the percentage of visitors-turned-customers out of the total number of visitors who have visited your website. Reviews let customers understand your services better and help them in making informed decisions.

So encourage your visitors to leave behind a review about their experience to quantify your healthcare services.