Emails

Send relevant and personalized messages

Send relevant and personalized messages

Email marketing for the healthcare domain could be extremely sensitive. The priority should be to identify the target audience and send relevant, personalized messages to them. Imagine you getting a reminder for a session of chemo though you visited your doctor for just a common cold? Wouldn’t it be frightening? That is the impact of email marketing. You could connect across in the most effective manner to your end customers.

 

According to Catalyst Healthcare Research, over 93% of adults prefer a doctor’s office that supports email communication.

Sending general information:

General information includes content related to health issues with respect to the geographical area the patient belongs to. This content would need a study of the previous history of the patient for prevailing health concerns if required. The content should be simple and interpretable by common people. This could contribute to a higher open rate.

Reminders:

Reminding your patients about their routine check-up could be a great way to be remembered. Vaccination dates for kids, for example, will make your patients feel important. You could also include a link to get an appointment with the concerned doctor to reduce the waiting time.

Build and reward loyalty:

Have a loyalty program in place and ensure to reward your patients. Referral programs are also another way to spread the word and earn a customer base. Recognize such patients and keep motivating them for more.

 

Compatibility:

Another important factor is compatibility on mobile phones. Mobiles let people stay connected on the go. If your emails are readable on mobiles, it could serve a larger proportion of people hunting for healthcare information.

A preplanned email marketing roadmap could undoubtedly boost your online visibility to reap elevated benefits.

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What
we do?

Website

Does My Website Development Really Matter?

Your website is a critical communication channel which conveys your brand message to your target audience and helps your visitors gauge your services.

Pay Per Click

PPC campaigns for healthcare

PPC marketing will help you to identify credible visitors to your website. It basically works around generating more leads and creating brand awareness.

Local SEO

Is location-based SEO that important?

When was the last time you remember searching for a clinic in your locality? Your search phrase would have been similar to “clinic + near me,” right?

Reviews

How do reviews impact your healthcare brand?

Online reviews or patient feedback about your healthcare services has an influential hold on the performance of your brand.

Emails

Send relevant and personalized messages

According to Catalyst Healthcare Research, over 93% of adults prefer a doctor’s office that supports email communication.

Blogging

Can blogging make a difference?

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

Video

A video is said to humanize relationships

More than 3 million healthcare-related searches are being done on an average over YouTube every month. Making it a very important channel to connect across to patients.

Social Media

How is social media utilized in healthcare?

Social media has emerged as more than just a networking platform. With a great profile on social media, physicians are able to attract patients and build a sense of trust.

Reporting

Quantify your marketing efforts

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

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Estro Medical Marketing has the medical marketing experience to help your practice generate new patients and reactivate good ones.