Our company, Estro Digital Communications, has over 10 years of digital marketing, advertising, website development, eCommerce and experiential marketing experience. By directly working with multiple dental practices, we’ve learned effective marketing techniques that you’ll want to implement right away.
Our online e-learning course is comprised of 10 core modules. Each module dives deep into the various marketing activities required to acquire new patients and attract past patients back to your practice. There is a lot of valuable information in each module. We recommend taking it slow, watch the videos and read our notes. We also created a marketing workbook to organize all the material into a downloadable pdf.
We believe that every practice should be equipped with the right marketing tools. It's up to them to learn how to effectively market online. Please review our 1st module as a free gift to your practice. It reviews the fundamentals to marketing, advertising and branding. If you find our content valuable, please purchase our course. It's value is worth 10x the amount you paid for it.
After reviewing each module, please schedule a 10 minute recap call to answer any additional questions.
Introduction – Dental marketing is a unique craft. It takes consistency of effort and a strategic marketing, branding and advertising campaign specific to your practice.
Website – Your website is the center of your dental marketing universe. Every engagement online always reverts back to your website.
Online Reviews – Your practice lives and dies by online reviews.
Social Media Part I – Social media is literally: social media. Your patients want to feel engaged. They want know that their dentist is a part of their local community.
Social Media Part II – Recommended posting schedule on social media.
Blogging – Be the Town Dentist. Know your community and share your expertise by blogging. Also, send out digital press releases of special events to increase your exposure online.
SEO (Search Engine Optimization) – What is SEO? SEO is a psychological process that taps into the minds of your patients.
Digital Advertising – Once you lay down the foundation to your website and digital marketing strategy, it’s time to get your practice seen online.
Email Marketing – Your practice has built a great reputation, it’s great to remind your patients about it. Emails are the lifeblood of your practice. It could lead to additional visits from current patients, visits from past patients, and new patient referrals.
Reporting – You can’t manage what you can’t measure. Once you get into the swing of marketing and advertising, the month will fly by.To track your progress, monthly reporting becomes a must.
Deals – If you’re looking to drum up business immediately, send out a deal. Deals can get you those new walk-ins into the practice.
Video Testimonials – Solidify trust with new patients by shooting video testimonials of your current patients.