Social Media

How is social media utilized in healthcare?

So how is social media utilized in healthcare?

Social media has emerged as more than just a networking platform. It is a forum for like-minded people to come together and mutually benefit from each other. Healthcare is no exception to this. With experts catching up with the shifting trends and demands, social media has been contributing enormously in the field of healthcare.

As people search for products over the Internet, the search for credible healthcare services is also done. Patients tend to feel comfortable with the physicians who have already known to them. The quickest way to connect with patients is Social Media–a networking medium. With a great profile on social media, physicians are able to attract patients and also build a deep sense of trust.

Spreading educational content:

Doctors can write on topics which are the need of the day and share it across multiple social media channels. This creates awareness, improves your visibility, and gives positive look.

 

Content behind the scenes:

Though there is a restriction on sharing personal content, doctors can share real experiences on social media regarding so-called “tough” procedures to make patients comfortable and let them know that things are much easier.

 

Sharing videos and images:

Casual videos of patients exchanging thoughts about ailments will also encourage other patients and have them motivated. All this could inspire several other patients and could be a valuable source of hope for many.

More than everything, taking the time to exchange all this information is a gesture that you truly concerned about your patients. Together it could add great value to your prospective conversions.

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Website

Does My Website Development Really Matter?

Your website is a critical communication channel which conveys your brand message to your target audience and helps your visitors gauge your services.

Pay Per Click

PPC campaigns for healthcare

PPC marketing will help you to identify credible visitors to your website. It basically works around generating more leads and creating brand awareness.

Local SEO

Is location-based SEO that important?

When was the last time you remember searching for a clinic in your locality? Your search phrase would have been similar to “clinic + near me,” right?

Reviews

How do reviews impact your healthcare brand?

Online reviews or patient feedback about your healthcare services has an influential hold on the performance of your brand.

Emails

Send relevant and personalized messages

According to Catalyst Healthcare Research, over 93% of adults prefer a doctor’s office that supports email communication.

Blogging

Can blogging make a difference?

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

Video

A video is said to humanize relationships

More than 3 million healthcare-related searches are being done on an average over YouTube every month. Making it a very important channel to connect across to patients.

Social Media

How is social media utilized in healthcare?

Social media has emerged as more than just a networking platform. With a great profile on social media, physicians are able to attract patients and build a sense of trust.

Reporting

Quantify your marketing efforts

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

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Estro Medical Marketing has the medical marketing experience to help your practice generate new patients and reactivate good ones.