Pay Per Click

PPC will help you to identify credible visitors to your website.

How should you be managing your PPC campaigns for healthcare?

 

PPC marketing will help you to identify credible visitors to your website. Customers who have actually clicked on your website ads and stepped ahead in the sales funnel, traffic attracted to your website through marketing content, and much more of analytical data can be obtained through PPC campaigning. It basically works around generating more leads, creating brand awareness, compulsive resources and so on.

 

Your PPC campaigns will need continuous updates and analysis with regard to:

 

  • Keywords: exhaustively research on best-suited keywords by adding and deleting the most relevant keywords in the campaign.
  • Negative keywords: adding negative keywords will decrease the expenditure and enhance the relevancy of your campaigns.
  • Splitting ad groups: splitting ad groups based on similar keywords will help improve its relevancy, the click-through rate (CTR), and the ultimate quality score. This will also add on to focusing on a specific group of audience and create channelized landing pages.
  • Update landing pages: landing pages without an effective call-to-action (CTA) do not add any value. A strong CTA with content that aligns to specific search queries backs conversion rates.
  • Slicing off unwanted keywords: the thumb rule is to provide 200 impressions for particular keywords. If the CTR received is found to be less than 1%, it is recommended to delete that keyword.

 

PPC campaigns need constant monitoring of conversion rates and modifications if required. The key performance indicators include:

 

  • The overall quality score
  • Ad optimization
  • The rate of impression shares
  • The average click-through rate
  • The inclusion of negative keywords

Want More Patients ... We Can Help You

What
we do?

Website

Does My Website Development Really Matter?

Your website is a critical communication channel which conveys your brand message to your target audience and helps your visitors gauge your services.

Pay Per Click

PPC campaigns for healthcare

PPC marketing will help you to identify credible visitors to your website. It basically works around generating more leads and creating brand awareness.

Local SEO

Is location-based SEO that important?

When was the last time you remember searching for a clinic in your locality? Your search phrase would have been similar to “clinic + near me,” right?

Reviews

How do reviews impact your healthcare brand?

Online reviews or patient feedback about your healthcare services has an influential hold on the performance of your brand.

Emails

Send relevant and personalized messages

According to Catalyst Healthcare Research, over 93% of adults prefer a doctor’s office that supports email communication.

Blogging

Can blogging make a difference?

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

Video

A video is said to humanize relationships

More than 3 million healthcare-related searches are being done on an average over YouTube every month. Making it a very important channel to connect across to patients.

Social Media

How is social media utilized in healthcare?

Social media has emerged as more than just a networking platform. With a great profile on social media, physicians are able to attract patients and build a sense of trust.

Reporting

Quantify your marketing efforts

An Internet study by Pew Research found that 80% of Internet users search online for healthcare-related information.

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Westwood, NJ 07675

+1 201-203-7033

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Estro Medical Marketing has the medical marketing experience to help your practice generate new patients and reactivate good ones.